Social Media Editor/Publisher

Summary

We are looking for a skilled and creative Social Media Editor/Publisher to join our team and oversee our social media presence. In this role, you will be responsible for developing engaging content, managing social media accounts, and implementing strategies to increase brand awareness and engagement. You will work closely with our marketing team to plan and execute social media campaigns, analyze performance metrics, and optimize content for various social media platforms, ensuring accessibility and inclusivity in all our social media efforts. Successful candidates will have a strong understanding of social media trends and best practices, excellent writing and editing skills, and a passion for storytelling. Experience in social media management or digital marketing, including familiarity with accessibility tools and technologies, is preferred. This role offers the opportunity to make a significant impact on our brand’s online presence and engagement with our audience.

Responsibilities

• Develop and execute social media strategies to increase brand awareness, engagement, and followers.
• Create compelling and on-brand content for social media platforms, including written posts, images, videos, and graphics.
• Manage and maintain our social media accounts, including scheduling posts, responding to comments and messages, and monitoring mentions and hashtags.
• Collaborate with our marketing team to plan and execute social media campaigns that align with overall marketing objectives and goals.
• Monitor social media trends, tools, and best practices, and implement new strategies to optimize performance and stay ahead of the competition.
• Analyze performance metrics and track key performance indicators (KPIs) to measure the success of social media campaigns and initiatives.
• Use social media management tools to schedule posts, track analytics, and manage content calendars.
• Ensure all social media content meets accessibility standards, using tools like alt text for images, captions for videos, and screen reader compatibility.
• Stay up-to-date on industry trends, emerging platforms, and new features to continuously improve our social media presence.
• Work cross-functionally with other departments, such as customer service and product development, to ensure a cohesive brand voice and messaging across all channels.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Proven experience in social media management, digital marketing, or content creation.

• Strong writing, editing, and communication skills, with the ability to craft engaging and persuasive content for social media platforms.

• Proficiency in social media analytics and reporting tools to track performance metrics and KPIs.
• Creative thinker with a passion for storytelling and visual content creation.
• Familiarity with social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
• Experience with accessibility tools and technologies to ensure inclusive content creation.
• Ability to work independently and manage multiple projects and deadlines in a fast-paced environment.
• Strong attention to detail and organizational skills, with the ability to prioritize tasks and manage time effectively.
• Excellent teamwork and collaboration skills, with the ability to work cross-functionally with other departments and stakeholders.

Sample Interview Questions

1. Describe a successful social media campaign you’ve managed and the strategies you used to increase brand awareness and engagement.
2. How do you develop on-brand content for social media platforms? Can you share an example of a successful piece of content you’ve created?
3. How do you stay updated on social media trends and best practices, and how have you implemented new strategies to optimize performance?
4. When analyzing social media metrics, what key indicators do you prioritize, and how do you use this data to inform future campaign strategies?
5. How do you collaborate with other departments to ensure a cohesive brand voice across all channels?
6. How do you stay ahead of evolving social media platforms and adapt your strategies to new features?
7. Can you share your experience using social media management tools and which ones you find most effective?
8. How do you ensure your social media content is accessible to all users, including those with disabilities? Can you provide an example of how you’ve implemented accessibility in your content?
9. What accessibility tools and technologies are you familiar with, and how have you used them in your social media strategies?
10. What do you believe makes a successful social media presence, and how do you plan to contribute to ours in this role?